This SOW comprises of three lessons and two worksheets for the OCR Media Advertising component. All lessons explore Media Language and Representations.

This lesson focuses on the theoretical framework of media language, indrepresentation, industry and audiences in relation to The Voice. This lesson is planned for a duration of 5-6 hours. It also includes contexts, theoretical approaches and activities.

This resource comprises of a 80 minutes double lesson focusing on the analysis and evaluation of media language as well as the influence of social and cultural contexts. The lesson includes the following: DO NOW starter activity on research of TLC and the term intertextuality Explanation of Intertextuality and some examples Background contexts on TLC Video information on HIV/AIDS in the 90s and information on how the music video is influenced by this context Watch the video Video information on Street violence in the 90s and information on how the music video is influenced by this context Intertextuality in the music video Explanation of the term iconography Group discussion on how romance/love iconography is used in the music video Lyrics illustration Music codes and conventions and how it’s used in the music video Media language analysis independent work Media language analysis answers and self mark Media language analysis group work Exam question sentence starters for less able

This resource comprises of a PowerPoint which includes the following: Recap on Semiotics theory Answers Assessment Information Exploration of codes and conventions of Print Advertisements Identification of codes and conventions on set text Social and Cultural Contexts Link to videos Reflection questions on contexts Rule of Thirds exploration Denotations analysis Exemplar and suggestions Connotations Exam question with exemplar Exam question with paragraph structure and assessment objective Sentence starters

This resource comprises of differentiated worksheets and activities, and PowerPoint presentations in relation to all areas of the theoretical framework of media. (Kim Kardashian Hollywood) Media Language Representations Industry Audiences Contexts Quiz on all areas of the theoretical framework of media Homework Theory application Creative tasks (producing media) Exam questions with sentence starters, mark schemes, assessments objectives Article and video links In-depth study Clear specification links

This quiz comprises of a PowerPoint Presentation. The presentation includes a quiz on the His Dark Materials CSP in relation to all areas of the theoretical framework of media: Contexts, Media Language, Representation, Industry and Audiences.

This resource comprises of three lesson (each lesson is planned for a duration of 80 minutes, thus three double lessons). This resource explores contexts, media language and representation.

This resource comprises of Two lessons (each lesson duration time is 80 minutes, thus two double lessons). Both lessons explore Industry and Audience in AC3L and explore theories and application of theories.

This comprises of four consecutive lessons, looking at both Media Language and Representation. Please note that some images have hyperlinks to some videos

This lesson focuses on theoretical framework of industries in relation to the GQ magazine. The lesson is planned for a duration of 1-2 hours and covers the following: contexts online presence distribution and circulation consumption

This lesson focuses on media language and representation in relation to the Old Town Road music video. It also includes theoretical approaches, some contexts and exam prep.

This resource comprises of three PowerPoint lessons (each powerpoint planned for a duration of 2hours/ 15-25 slides each) , resources to print are embedded in the PPTs. This resource is packed with a range of activities, exemplars, exam style questions and plenty information!

This lesson is for textual analysis. This can be used for any spec as it teaches in-depth analysis, but best for: IB, International, BTEC as there is no set text focus. The following lesson will cover a minimum of three hours and it is not an introduction to the topics. It also comes with a worksheet that has the activities detailed on there. (Please check the notes in the powerpoint for exemplars and links to media texts) The lesson comprises the following: exploration of Semiotics part 1 and 2 recap of technical codes and definitions micro and macro analysis activity on the opening of Luther exemplars exam questions scaffolding in-depth semiotic analysis on stranger things opening Todorov’s theory of Narratology and in-depth analysis on the front cover Essay question on magazine print to challenge students and strengthen understanding of theories Textual Analysis homework

This resource offers versatile applications within the realm of audience theoretical frameworks, making it relevant across various exam boards. Serving as an initial stepping stone for the exploration of media audiences, it provides a comprehensive overview before delving into specific set texts. While the focus primarily caters to A-level standards, with its in-depth analysis of music videos, adaptations can be made to align with the requirements of other boards, such as AQA GCSE, albeit with some necessary adjustments. This resource is a 3 hour minimum lesson that comprises of the following: Questions and answers provided Links Mainly student led so teacher can facilitate Quiz Exam question Exam answer exemplar Answer sheet Homework A range of activites Worksheet with activities linked to slides on the board Exploration of : Stuart Hall Reception theory Passive/Active audience Clay Shirky Gerbner Cultivation theory Jenkin’s fandom theory Blumer and Katz Uses and gratifications theory Socioeconomic grades ABC1C2DE Maslow’s Hierarchy of needs theory Psychographic groups – Young and Rubicam

This lesson looks at the sephora black is beauty advert in relation to media language and representation. It encourages student agency and independent learning. The lesson is planned for a during of 3-4 hours and covers the following: product context social and cultural contexts mise-en-scene media language group activity with an exemplar group activity on narrative application of stuart hall theory application of gilroy post-colonial theory application of judith butler gender peformativity theory application of david gauntlett identity theory exam question with assessment objectives and sentence starters

This resource offers a comprehensive examination of the media industry, spanning a minimum duration of three hours. It delves into various facets, including: Technology Convergence. Cross-Media Convergence Synergistic Partnerships (focused on marketing) Key Terminology: Covering essential concepts such as oligopolies, monopolies, and integration etc. Curran and Seaton’s Power and Media Industries Theory The resource features a diverse array of activities and tasks, including: Independent Study Quiz Exam Questions Model Answers Worksheet Homework While the primary focus is on analyzing the “How You Like That” music video by Black Pink, additional texts are also examined, such as: Marketing materials for the “Black Widow” film. BBC Radio One Breakfast Show. “I Bet You Look Good on the Dancefloor” music video. This diverse selection of media texts allows for a rich and varied exploration of concepts and practices within the media industry.

This resource comprises of accompanying worksheets with a PowerPoint presentation which includes: Thorough exploration on political contexts Exploration on cultual contexts Exam requirements Left and right wing video In depth exploration on Product context Identification of left and right wing values on newspaper front covers Exploration on Daily Mail’s right wing stance Recap quiz Exploration and evaluation on historical context Research on regulatory boards Exploration on product context with regulation Evaluation on how contexts influences the content produced Exploration on self-regulated newspapers Introduction to Leveson’s Inquiry with video and reflection questions Recap questions on Leveson’s Inquiry Discovery as to why newspapers refuse to sign to IPSO regulatory board Exploration on IMPRESS regulatory board and analysis questions Analysis on the advantages and disadvantages on regulatory boards Question on the power of regulatory boards Technological change and Digital convergence with questions Daily Mail statistics on readership and circulation along with long answer questions Exploration on digital convergence Social media task Theoretical approaches Curran and Seaton, Hesmondhalgh Exam Question with assessment objective

This lesson looks at five different examples of continuity editing.

Beyonce If I were a boy and Bruno Mars Uptown Funk Media Language revision

This resource comprises of a thorough and detailed scene by scene analysis of both Titanium and Heaven music videos. It explores both Media Language and Representation. This resource is free gift for any teacher who will find it useful for students